In a world where progress and innovation are celebrated, there remains a silent crisis that affects millions of women around the globe—poverty. While poverty is a challenge for many, women experience it at an alarmingly disproportionate rate. Across the world, women are twice as likely as men to live in extreme poverty, a statistic that speaks to deep-rooted inequalities and systemic challenges that continue to hold women back.

"Amani" by Fe' means women empowerment and peace. This special collection represents a fusion of elegance, innovation, and empowerment. It is furthermore dedicated to portraying women in a light that honors their individuality and strength, offering products and experiences that inspire confidence and inner peace. We stand for authenticity, community, and a commitment to making a meaningful difference in the world.

We believe that true growth is rooted in authenticity and connection. Amani by Fe' is dedicated to cultivating long-term relationships with our community by actively seeking and valuing genuine feedback. Our growth strategy focuses on building the brand organically, with a deep commitment to creating products and experiences that resonate with our audience on a meaningful level. We reject the superficiality of revenue-driven marketing and clickbait, choosing instead to prioritize the voices and needs of the women we serve. 

As part of our commitment to making a positive impact, 10% of our after-tax profits will be donated to nonprofits working to fight global poverty among women. The reality is stark: women are 25% more likely than men to live in extreme poverty, and this disparity is even greater for minority women. Amani by Fe' is dedicated to supporting initiatives that provide essential resources, education, and economic opportunities to women worldwide, helping to create a future where all women can thrive.