AM Fashion is an underground fashion house engaged in the design, distribution, and retail of athleisure apparel, footwear, and accessories, which are sold direct to consumers through its e-commerce platforms. Our athleisure apparel is stylish, durable, and reasonably priced with intentional symbolism embedded in its brand.

The AM brand identity has deep roots - Amani & Moto is Swahili and translates to "Peace and Fire" in English. Essentially, we INSPIRE people to successfully navigate significant challenges (i.e., “fire”) in their lives to find resolutions and daily peace (i.e., “Amani”).

Our direct-to-consumer channel also allows us to reach and serve customers in markets beyond where competitor physical retail locations are based. This channel is remarkably effective in building brand awareness, especially in new markets, while our core print on demand (POD) approach allows for minimal startup-up costs and greater efficiencies. We believe our culture and community-based business approach provide us with competitive advantages in the market.