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Background
AM Fashion is an underground fashion house engaged in the design, distribution, and retail of athleisure apparel, footwear, and accessories, which are sold direct to consumers through its e-commerce platforms. Our athleisure apparel is stylish, durable, and reasonably priced with intentional symbolism embedded in its brand.
Identity
The AM brand identity has deep roots - Amani & Moto is Swahili and translates to "Peace and Fire" in English. Essentially, we INSPIRE people to successfully navigate significant challenges (i.e., “fire”) in their lives to find resolutions and daily peace (i.e., “Amani”).
Strategy
Our direct-to-consumer channel also allows us to reach and serve customers in markets beyond where competitor physical retail locations are based. This channel is remarkably effective in building brand awareness, especially in new markets, while our core print on demand (POD) approach allows for minimal startup-up costs and greater efficiencies. We believe our culture and community-based business approach provide us with competitive advantages in the market.
Best Sellers
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Amani-G AM Classic
Regular price $79.99 USDRegular priceUnit price / per -
Amani-G AM Classic Maroon Wave
Regular price $79.99 USDRegular priceUnit price / per -
Amani-G AM Cozy Hoodie
Regular price $79.99 USDRegular priceUnit price / per -
Amani-G Rise Hoodie
Regular price From $44.00 USDRegular priceUnit price / per -
Amani-G X Hoodie III
Regular price $79.99 USDRegular priceUnit price / per -
Amani-XO Bombe Jacket II
Regular price $59.99 USDRegular priceUnit price / per -
Amani-XO BHM 2024 Hoodie
Regular price $79.99 USDRegular priceUnit price / per -
Amani-G Peace Hoodie
Regular price $59.99 USDRegular priceUnit price / per -
Amani-G Essential Cap
Regular price $59.99 USDRegular priceUnit price / per -
Amani-G Sublime Cap
Regular price $59.99 USDRegular priceUnit price / per -
Amani-G Homeland
Regular price $59.99 USDRegular priceUnit price / per -
Amani-G Supreme II
Regular price $59.99 USDRegular priceUnit price / per -
Amani-G Classic T-shirt
Regular price $39.99 USDRegular priceUnit price / per -
Amani-G T-shirt
Regular price $59.99 USDRegular priceUnit price / per -
Amani-XO Short Sleeve
Regular price $39.99 USDRegular priceUnit price / per -
Amani-XO Crop Hoodie
Regular price $59.99 USDRegular priceUnit price / per -
Amani-E PeaceU Socks II
Regular price $19.99 USDRegular priceUnit price / per -
Amani-E SweetXO Socks
Regular price $19.99 USDRegular priceUnit price / per -
Amani-E Tote Bag
Regular price $39.99 USDRegular priceUnit price / per -
Amani-E Crossbody Bag
Regular price $44.99 USDRegular priceUnit price / per -
Amani-E Simplistic Tote Bag II
Regular price $39.99 USDRegular priceUnit price / per -
Amani-E Simplistic Tote Bag I
Regular price $39.99 USDRegular priceUnit price / per -
Amani-E Gym Bag
Regular price $129.99 USDRegular priceUnit price / per -
Amani-E Gym Bag
Regular price $129.99 USDRegular priceUnit price / per